ERL

Be transported to 90s California through Eli Russell Linnetz’ creative project and fashion brand ERL. Following a CFDA nomination for “Emerging Designer of the Year”, two headline-stealing Met Gala nods and an explosive collaboration with Bergdorf Goodman, the first of its kind in the store’s 120 year-history, Linnetz has been dubbed “the quintessential American salesman”, yet his unabashed commercial savvy only adds authenticity to the trashy, distorted Americana philosophy propagated by his namesake label. Renowned for its laidback, nostalgic indie aesthetic, ERL wields sunset hues, gradient dyes and kitschy graphics for a Venice Beach-inspired riff on American classics.

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