ERL

ERL takes inspiration from L.A.’s youth culture, radiating nostalgia through artfully emblazoned graphics, vibrant colours and a sentimental energy. Eli Russell Linnetz's eponymous label is very much inspired by his hometown Venice Beach, California and is an extension of his own personal style and wardrobe. Linnetz is a multi-talented individual, he directed Kanye West’s “Famous” and “Fade” music videos, designed the set for Lady Gaga’s Enigma Tour, art directed a short film for Comme des Garçons and the list goes on. Explore ERL’s laid-back approach to design and discover simples styles and silhouettes embodying 90s Californian nostalgia and spirit.

Shop Men's Latest Arrivals