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Hood by Air


Launched in 2006 by Shayne Oliver, Hood by Air quickly became the torchbearer for a generation of Black, POC and queer creatives emerging out of New York. After a three-year hiatus between 2017 and 2020, the cult streetwear label returns to create new archetypes from underground culture. No less experimental or brazen, the next chapter of Hood By Air riffs off the average New Yorker’s day-to-day life while incorporating a touch of fantasy. Pieces are named after the streetwear staples of Oliver’s Black peers, the all-American cowboy boot is given an elongated toe at the front and rear, while practical garments, familiar to any city-dweller, arrive in irreverent slouchy cuts with adjustable layers that open to reveal unexpected parts of the body. Hood By Air, an originator of high-end streetwear, is back with sexually-charged contemporary streetwear, rejecting gendered design and immortalising Black and queer subculture.


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