Founded in 1913, by Mario Prada, the luxury Italian fashion house Prada opened its doors in 1913 as a high-end boutique, purveying finely-crafted luggage, accessories, and leather goods to the Italian aristocracy and European elite and was established as one of the most distinguished fashion houses celebrated for powerful designs with characteristics of elegance. Miuccia Prada inherited the company in 1978, since then she has thoughtfully considered modern exploration with artisanal traditions, presenting some of the most iconic designs in history. Redefining Italian glamour and reinterpreting signature silhouettes to create sophisticated, effortless clothes and accessories. Crafted in Italy, while still also exploring future movements, Prada looks to tomorrow while persevering its lineage. Celebrity fans include Pusha T, Jeff Goldblum and A$AP Rocky. This season sees the label focusing on creating innovative yet timeless pieces for the ever-evolving modern wardrobe through sophisticated silhouettes accompanied by tongue-in-cheek graphic prints, shoes featuring chunky track soles as well as contemporary leather goods and accessories.