Puma x AMI

Meaning “friend” in French, Paris-based brand Ami takes inspiration from how happiness starts with the people you surround yourself with. The new Puma x Ami collaboration continues the themes of friendship and family, with simple, relaxed designs. The collection features minimalistic branding, neutral colours mixed with bold accents, and premium materials that are largely environmentally friendly. Expect sneakers, sweats, and a lightweight parker, each emblazoned with a combined logo that places Puma’s leaping big at at the centre of the heart in the “Ami de Coeur” graphic.

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