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As many of us have reconnected with nature during the global pandemic and rediscovered the transformative power that green spaces hold, Y-3 fall/winter 21 encourages us even further. Exploring escapism and delighting in the dualities between concealment and exposure, beauty and innovation, this Y-3 collection elevates the performance of activewear through purposeful beauty.
Entitled Disappear, the first chapter of the collection fuses functional design with style, with each piece made to endure the elements but infused with Yohji Yamamoto’s sartorial philosophy In the hands of the one of the most enigmatic and iconoclastic fashion designers of our time, reality can always be softened by daydreams and through his ever imagination-igniting collaboration with adidas, purpose is continually pushed by innovation and imagination. Inspired, LN-CC invites you to escape the everyday as London-based director James Barber documents metamorphosis and movement through camouflaged choreography.
"Both Adidas and myself have a mutual respect and our partnership is truly a matrimony of design between fashion and sport," Yohji Yamamoto told us at a launch in 2014. The pair's creative coming together first came about when Yamamoto created a collection of limited-edition “three stripe” trainers for his fall/winter 01 womenswear collection. Alek Wek appeared draped in black in a look that still feels fresh today. Striking a chord with the everyday reality of the street, it was the perfect mix of high and low, formal and casual. A few years later, Yohji Yamamoto launched his collaborative line with Adidas, and duly kick-started two global, industry-defining trends: high fashion sportswear and a new breed of covetable collaboration.
“Together with Adidas, we created something that did not exist before — and completely projected the future,” Yamamoto explained to award-winning German filmmaker, photographer and close-friend Wim Wenders in Interview back in 2013, marking 10 years of the collaboration. “Adidas is a very personal inspiration to me and it has enriched my creative life,” he continued. It’s not just another collaboration, it is the collaboration. It’s an exchange between different cultures, different approaches, different ideas, and most of all, it is teamwork. With 18 years of Y-3 behind them, the duo have continually shown that the poetry and purity of Yamamoto's tailoring and conceptual skills can be applied to the world of sportswear with the technical ingenuity and innovation of the German giant.
This FW21 collection encapsulates all of these qualities and more. Here, adidas and Yamamoto opt to elevate the performance of conventional activewear by instilling a spirit of purposeful beauty. The collection features expressive knitwear, hoodies, trousers, and jackets, while several looks have been infused with the Y-3 take on camouflage. Who wouldn’t want to disappear in Y-3? It’s time to lose yourself and find yourself.
Director James Barber
Music Yem Gel
Dancers Simon Donnellon and Naomi Weijand
Movement Director Simon Donnellon
Produced by Untold Studios
Executive Producer Daniella Manca
Director Of Photography Peter Bishop
Hair and Make-up: Iga Wasylczuk
Editor Scarlett Bovingdon @ White House Post
Post-producer Amanda Jenkins @ White House Post
Grade Myles Bevan @ Time Based Arts
Post-producer Sean Ewins @ Time Based Arts
1st Ac Milo Brown
2nd Ac Max Edmed
Gaffer Leyt Said
Production Designer Daniel Munro
Production Design Assistant Tessa Nylen
Graphics Miriana Greco
Motion Graphics Asad Naveed
Special Thanks To Y-3, Mcx Films, Kings Oak Gastro Pub, Lewis Crossfield @ Time Based Arts and Epping Forest Council.