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Outlook: Global Recycling Day

Outlook: Global Recycling Day


From the moment we launched LN-CC Conscious back in 2014, we've collaborated and championed the people and projects pushing for positive change. To mark Global Recycling Day, LN-CC has worked with on-going partners and new friends alike on a series of nine capsule collections that each reposition and reimagine existing materials into new products to covet. For us and our like-minded brand partners – (di)vision, Ales Grey, Another Aspect, DRx FARMAxY for LN-CC, Greater Goods, Niko June, Rave Review, Rombaut and Ugo Paulon – these exclusive capsule collections provide possibility-pushing, imagination-igniting opportunities that demonstrate what’s possible if we work together and remove restrictions. What can be created when we allow a selection of the industry’s most exciting, most forward-thinking, responsible minds challenge themselves to create the most conscious version possible?

From the moment we launched LN-CC Conscious back in 2014, we've collaborated and championed the people and projects pushing for positive change. To mark Global Recycling Day, LN-CC has worked with on-going partners and new friends alike on a series of nine capsule collections that each reposition and reimagine existing materials into new products to covet. For us and our like-minded brand partners – (di)vision, Ales Grey, Another Aspect, DRx FARMAxY for LN-CC, Greater Goods, Niko June, Rave Review, Rombaut and Ugo Paulon – these exclusive capsule collections provide possibility-pushing, imagination-igniting opportunities that demonstrate what’s possible if we work together and remove restrictions. What can be created when we allow a selection of the industry’s most exciting, most forward-thinking, responsible minds challenge themselves to create the most conscious version possible?

As noted by Alec Leach, former fashion editor turned consultant and writer in the sustainable fashion space with @future__dust, it’s important to remember the three Ls of responsible shopping, physical longevity, cultural longevity and emotional longevity. As conscious consumers, we have to continually ask ourselves the following questions; is this piece made to last? Does it have a built-in expiry day? Will I love for years to come? For each of these exclusive, limited-edition products the answer should be an emphatic yes, no and yes! These are products built to last, without expiry, that you’ll love over and over again.


Outlook: Global Recycling Day

As LN-CC launches this series of exclusive capsule collections that each rework existing materials into new products to covet, we invited London-based artist, creative director and general fashion do-it-aller Harry Freegard to shoot a selection of standout pieces, while celebrating the transformative and restorative power of the human touch.


Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Outlook: Global Recycling Day

Credits
Art direction and photography Harry Freegard, @harrie.bradshaw
Models Gigi Hari, @gigi.hari. Bryn, @brynthomasjones


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