Where others self-deprecate with a mumbled apology or goofy joke, Honey Juju – star of the decidedly unhinged Party Ready or Partly Delusional?’ OUTLOOK campaign – won over the LN-CC creative team with her deadpan declaration that she’s “a dumb f****** bitch with one brain cell”. Don’t be fooled, the stylist, model and visual artist is whip-smart and refreshingly self-aware, describing her style as a deranged mix of novelty and runway pieces in a prompt and considered email thread. Juju is that rare gem of workplace lore; likeable and professional, you get the feeling her company would engender both your best work and your wildest night.
Store Mix 095 could be as close as you get, a gift bestowed by the Duchess of Deranged to encourage your guilty pleasures and inspire the most chaotic expression of yourself. Upbeat and brimming with Eurotrash, the 20-track mix is inspired by pumping electro beats that echo around carnival rides, a sound Juju associates with happy childhood memories and stolen moments without adult supervision.
To the untrained eye, Juju’s choices seem chaotic but there is an intuitive thread of continuity to her personal style and musical tastes. Musically, she leaps from genre to genre, but everything has to be fast and upbeat. She cites Hedkandi, Ricky Martin, Keira Knightley in Bend it Like Beckham, Jersey Shore and Magaluf as sources of inspiration, each reference embodying an overt naïveté or OTT-ness, in some cases both. With a wide range of references, it’s unsurprising that Honey Juju struggled to narrow down her Store Mix choices, but her strong sense of self is evident in her curation: a hard, fun post-party high comedown.
The Duchess will be in sunny Australia this Christmas, enjoying a lady of leisure lifestyle to the sounds of East Atlanta Santa by Gucci Mane, but if you’re hoping to imbue your life with eau de Honey Juju, head to a Shygirl or Casual Gabberz show in something sexy, perhaps a slinky Rick Owens top, tracksuit pants, heavy accessories and obligatory knife boot.