LN-CC NEW BRANDS AW22
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SS22 NEW BRANDS
New year, new brands! As we move into 2022, the LN-CC world is expanding with newness. As we add to our curated brands edit for SS22, elevate your everyway with wardrobe-making arrivals from a mixture of streetwear icons, reinvigorated luxury houses, emerging talent, and conscious collectives As ever, LN-CC is amplifying the freshest voices that are responding to the challenges of the climate crisis and global pandemic by pushing possibilities with responsible design, new technologies, craft, community and much more.
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VERSACE
It’s Versace. Versa-chay, not Versa-chee. With unapologetic certainty, the Versace man and woman fully own their allure and know exactly when to unleash their power. Are you ready to unleash yours?
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KENZO
From his genius appointment as artistic director back in September through to his star-studded catwalk debut that celebrated Kenzo Takada’s legacy, English tailoring and American workwear, we’ve all been eager to step inside the godfather of streetwear Nigo’s vision for Kenzo. The wait is (almost) over.
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DIESEL
Glenn Martens is the moment. While the Bruges-born, former Gaultier Junior designer continues to transform the familiar into the unexpected for Y/Project, he brings a twisted energy and distorted take to rebooting Diesel. It’s time to rethink denim.
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MM6 MAISON MARGIELA
MM6 delights in elevating the everyday through delivering conceptual fashion that is surprisingly applicable to daily life. This is a collection that revels in the unsung beauty of dressing as we see it pass by on our streets – clothes seen in situ. Where will you take them?
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FEAR OF GOD
From the moment it was founded by Jerry Lorenzo in 2013, the hyped LA-based independent American luxury fashion label has created timeless garments that reposition American classics for today. Entitled Eternal, this collection focuses on wardrobe essentials and celebrates their essence.
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BLUMARINE
Since his appointment as creative director in 2019, Nicola Brognano’s fun, flirty and back-to-the-future Y2K-inspired designs have revitalised the iconic Italian house. His Blumarine girl is ready to seduce. She isn’t just frivolous and sensual, or an alluring ingénue. rather, she dares to explore darker, nocturnal sides, secret atmospheres — audacious, provocative, sexual.
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KASSL
The simplicity and character of an old fisherman’s coat provided the catalyst for this fashion collective to launch a genderless, durable, functional and radical brand in 2018. Since then, KASSL Editions has moved into accessories with its instantly recognizable, “puffy” Pillow bags, originally constructed using offcuts from production.
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COMME DES GARCONS HOMME PLUS
When the icon that is Rei Kawakubo speaks, we listen. “You can get as much information as you want from the internet and it’s an experience, but still I can’t be satisfied,” she explained in a note that accompanied Homme Plus’ latest collection. “I yearn after a nomadic life where you can truly live freely by yourself, not belonging anywhere.” These are garments that demand exploration.
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CAPASA
Following a six-year fashion hiatus, Ennio Capasa returns with the same energy for change that led him to found Costume National in 1987. Entitled Before It Starts, the new dawn collection sees the Italian tailoring master delight in blurring the binaries between formal and informal, day and night, and against considering gender as a convention.
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MAISON MIHARA YASUHIRO
Twenty five years after he founded his eponymous brand, Mihara Yasuhiro reflects on his memories of 90s Tokyo when an American Casual swept through the streets. Mihara has long incorporated these aspects within his signature cut, paste and manipulate love for deconstructing and reconstructing garments. Nostalgia for now.
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ROA APPAREL
Renowned for its expertly crafted hiking-inspired footwear, ROA has long referenced the latest innovations from the world of sportswear and technical outdoors-wear in its collections. Now, the launch of apparel, applies these experimental techniques and hybrid attitudes for head-to-toe protection.
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THE ELDER STATESMAN
Since its 2007 inception, the LA-based conscious brands founded by Greg Chait has built a quiet reputation for its luxurious cashmere and its transparent supply chain. This collection sees creative director Bailey Hunter focus on handcraft identity, antique textiles and tradesmen techniques inspired by artisan craft.
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ELLEME
Derived from the French conjugation “elle aime” – translated as “She Loves” – this Paris-based luxury brand crafts meticulously designed pieces defined by simplicity, timelessness and singularity. Drawn to the aesthetic of androgynous fashion, this ready-to-wear collection sees creative director Jingjing Fan create a wardrobe of oversized outerwear, striped tailoring, knitwear and evening dresses.
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AFFXWRKS
What began as a show on pirate radio station Know Wave in 2016 has evolved into a medium-blurring design practice powered by new utility. Working across fashion, music and art, AFFXWRKS is continually furthered through collaboration Above all else, AFFXWRKS is intent on improving everyday life.
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MARCO RAMBALDI
As the first emerging brand to be platformed on Valentino’s socials, the wider world took notice of the Bologna-born community-first, conscious, kaleidoscopic vision of beauty. Continuing his reimagination of made in Italy for today and desire to regenerate connections, this New Romantics Poetic collection was a celebration of the power of coming together.
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GUESS U.S.A.
Marking new dawn for this collaborative platform of archive reimagination, Nicolai Marciano – son of Guess co-founder and head of the iconic lifestyle label’s product development – draws inspiration from the aesthetics of the American West and the iconography of early Guess campaigns, with LVMH Prize-winning, creative director and all-round Renaissance boy Eli Russel Linnetz invited for the ride.
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